SATURday, OCTOBER 13

ALL DAY

MENTORS - Andrea Powell (design & innovation), Missy Begay (logo & branding), Jessica Stago (business model design), Sandra McCardell (cooperative startup)

CHANGE EXPO - featuring international and local social entrepreneurs

COMMUNITY ART - contribute to a Change Labs mural on-site at the Fair

SIGN-MAKING STUDIOS - Corey Begay


12:30PM

Registration Opens

DIALOGUE 1: Entrepreneurship on the Edge (Jessica Stago, Heather Fleming)

We’re on the cusp of change on the Navajo Nation. Within the past five years, the momentum behind small businesses and entrepreneurs quickened with the creation of the Diné Chamber of Commerce, the Nation’s first business incubator, and NTU’s technology innovation center. The Change Labs team is responding to these signals with a shift in our approach to how we support and enable Native entrepreneurship. In this session we’ll do several activities to get community input on what and how Change Labs can contribute to the shaping of our communities in the future.

WORKSHOP 1: Indigenizing Apps: how to create digital tools for cultural preservation, your community, and beyond (Andrea Powell and Corey Ashley)

Want to build an app that people will love to use? Learn about the foundations of mobile app design: from figuring out which ideas will excite your users, to designing mobile-friendly pages and navigation, to testing your ideas with real users and using that feedback to make your app better and better. After a demonstration of the app Diné Adóone’e, we’ll guide you through a number of activities aimed at giving you the processes you need to design a successful app. We’ll then send you off with a variety of resources for continuing this work after you leave the room.

1:00 - 2:30PM

2:45 - 4:15PM

WORKSHOP 2: Cosmic Campfire: Storytelling in the Digital Age (Missy Begay)

In this workshop, you will tell stories and find your voice in order to create a compelling brand for your business. Learn how to plan and execute a brand and marketing initiative for your growing business. Having developed a successful branding and marketing campaign for Bow & Arrow Brewing Company in Albuquerque, a company she co-owns, Missy will guide participants through the principles of effective storytelling and share some of her favorite case studies of the brands that inspired her work at Bow & Arrow.

WORKSHOP 3: How to attract and retain customers for your online business (Chelsea Chee) 

Online customers can only see and hear (about) your product. It is up to you to tap into only two of five human senses and get someone to buy what you create. Learn how ETKIE uses text, images, and audio to connect with and sell to customers around the world. ETKIE creates unique luxury jewelry, ethically handcrafted in the Southwest by a select team of Diné artisans. ETKIE products are sold online and in over 65 stores in 7 countries across the globe. ETKIE is a woman owned small business started in 2014.

4:30 - 6:00PM

WORKSHOP 4: Why and how to start a community owned enterprise (Sandra McCardell, Bill Edwards)

Community Owned Enterprises, or Cooperatives, are an alternative to traditional business structures. As businesses they serve a market for profit, and they exist for the benefit of members who share risks and rewards. They have strong community values. We’ll provide an introduction to cooperatives, discuss what they are and why they are important, highlight different types, and describe both the formation process and some of the challenges. Participants will develop a cooperative concept, address key questions, and present their concept to the group. Sandra McCardell is Coordinating Director of The Cooperative Catalyst in whose mission is to foster cooperative enterprises; Bill Edwards is Community Liaison for Tolani Lake Enterprises and currently developing a sheep cooperative.

WORKSHOP 5: Navajo-opoly: the benefit of entrepreneurship in our communities (Larry Sorenson)

Games have a lot to teach us about risk, strategy, and reward. Using the game of Monopoloy as a foundation, we’ll play “Navajo-opoly”, a new version of the game that incorporates Navajo culture and entrepreneurship. Join us for this life-sized game and spark a discussion on what it means to “win” or succeed as a Native entrepreneur.


SUNday, OCTOBER 14

MENTORS - Andrea Powell (design & innovation), Missy Begay (logo & branding), Jessica Stago (business model design), Sandra McCardell (cooperative startup)

CHANGE EXPO - featuring international and local social entrepreneurs

COMMUNITY ART - contribute to a Change Labs mural on-site at the Fair

SIGN-MAKING STUDIOS - Tom Greyeyes

ALL DAY


9:30AM

Registration Opens

10:00 - 11:30AM

DIALOGUE 1: Entrepreneurship on the Edge (Heather Fleming, Jessica Stago) 

We’re on the cusp of change on the Navajo Nation. Within the past five years, the momentum behind small businesses and entrepreneurs quickened with the creation of the Diné Chamber of Commerce, the Nation’s first business incubator, and NTU’s technology innovation center. The Change Labs team is responding to these signals with a shift in our approach to how we support and enable Native entrepreneurship. In this session we’ll do several activities to get community input on what and how Change Labs can contribute to the shaping of our communities in the future.

WORKSHOP 1: Indigenizing Apps: how to create digital tools for cultural preservation, your community, and beyond (Andrea Powell and Corey Ashley)

Want to build an app that people will love to use? Learn about the foundations of mobile app design: from figuring out which ideas will excite your users, to designing mobile-friendly pages and navigation, to testing your ideas with real users and using that feedback to make your app better and better. After a demonstration of the app Diné Adóone’e, we’ll guide you through a number of activities aimed at giving you the processes you need to design a successful app. We’ll then send you off with a variety of resources for continuing this work after you leave the room.

12:00 - 1:30PM

WORKSHOP 2: Cosmic Campfire: Storytelling in the Digital Age (Missy Begay)

In this workshop, you will tell stories and find your voice in order to create a compelling brand for your business. Learn how to plan and execute a brand and marketing initiative for your growing business. Having developed a successful branding and marketing campaign for Bow & Arrow Brewing Company in Albuquerque, a company she co-owns, Missy will guide participants through the principles of effective storytelling and share some of her favorite case studies of the brands that inspired her work at Bow & Arrow.

WORKSHOP 3: How to attract and retain customers for your online business (Chelsea Chee)

Online customers can only see and hear (about) your product. It is up to you to tap into only two of five human senses and get someone to buy what you create. Learn how ETKIE uses text, images, and audio to connect with and sell to customers around the world. ETKIE creates unique luxury jewelry, ethically handcrafted in the Southwest by a select team of Diné artisans. ETKIE products are sold online and in over 65 stores in 7 countries across the globe. ETKIE is a woman owned small business started in 2014. 

2:00 - 3:30PM

WORKSHOP 4: Why and how to start a community owned enterprise (Sandra McCardell, Bill Edwards)

Community Owned Enterprises, or Cooperatives, are an alternative to traditional business structures. As businesses they serve a market for profit, and they exist for the benefit of members who share risks and rewards. They have strong community values. We’ll provide an introduction to cooperatives, discuss what they are and why they are important, highlight different types, and describe both the formation process and some of the challenges. Participants will develop a cooperative concept, address key questions, and present their concept to the group. Sandra McCardell is Coordinating Director of The Cooperative Catalyst in whose mission is to foster cooperative enterprises; Bill Edwards is Community Liaison for Tolani Lake Enterprises and currently developing a sheep cooperative.

WORKSHOP 5: Navajo-opoly: the benefit of entrepreneurship in our communities (Larry Sorenson)

Games have a lot to teach us about risk, strategy, and reward. Using the game of Monopoloy as a foundation, we’ll play “Navajo-opoly”, a new version of the game that incorporates Navajo culture and entrepreneurship. Join us for this life-sized game and spark a discussion on what it means to “win” or succeed as a Native entrepreneur.