Friday, June 2

 
 
 

POPUP SHOPS - OXDX Clothing, Yeego Coffee

 

DJ Jermatik spinning throughout

Change Expo - featuring international and local social entrepreneurs

Childcare - for children 1 to 9yrs with activities and games


7:00AM

8:45AM

Registration Opens (light breakfast provided)

Change Labs Poem by Jaclyn Roessel

9:15AM

9:30AM

Welcome Address 

10:00 - 10:30AM

INNOVATION CHALLENGE PITCHES

10:45AM - Noon

PANEL 1: Taking Control of the Native Art Industry (Doug Miles, JT Willie, Shonto Begay, and facilitated by Jaclyn Roessel) 

Native American art is a huge contributor to the economy of the Southwestern United States as tourists from around the globe travel to the region to experience what’s been created to showcase this talent. Creativity and artistic talent is among one of the most valuable assets possessed by the Native American community, but it’s clear that the market benefits the non-Native community by far more than it benefits Native artists and the communities they come from. Successful artisans will discuss what role Native art can plan in the economic growth of Native communities and how we can leverage artistic talent to build community prosperity.

 

WORKSHOP 1: Building an Engaged Social Media Audience (Sean Huntington & Cameron Jarman)

More than ever before, businesses are turning to social media platforms like Facebook, Twitter, Instagram, and Snapchat, to boost their revenue and engagement with potential customers. That's because social media is now a major marketing tool for businesses worldwide. However, managing your company's Facebook or Instagram isn't the same as managing your own. Cultivating a wide-reaching online presence takes time and understanding of how to use social media platforms. In this workshop we will: 1. Define the benefits and features of the most common social media platforms, 2. Discuss how to create a content mix for each platform, 3. Use Instagram & Twitter's "DMs" (direct messages) to expand business and create partnerships, and 4. Share tips & tricks to engage your followers. We will share how Keep it Wild built our on-line audience and then help each of you define a strategy that's best for your business.

 

WORKSHOP 2: Creating Collective Action in Your Community (Denise Gershbein) 

Do you have an idea, but don't know how to get started making it real? Do you have a passion around an issue or topic and want to do something about it? Or maybe you are an individual trying to get a group together to take action... you're in the right place! This workshop will show you concrete steps you can take towards making change, no matter where you're starting from.
 

WORKSHOP 3: Use Visual Storytelling to Sell Your Big Idea (Peter Durand)

A new product or service — no matter how affordable or effective — does not necessarily lead to systemic change nor enable a sustainable business model. Visual diagramming can help to identify weak links and potential optimization areas in the supply chain, distribution methods, funding streams, and behavioral shifts required to take a social innovation to scale. This process can help you think through what you need to do in order to get a business off the ground or create and new product. Most important, visual storytelling can explain your Big Idea to customers and investors!

 

WORKSHOP 4: The Game of Life: Money Management and Why It's Critical for Your Business (Crystal Cree)

In this workshop we'll play the Seven Generation Money Management Game, a hands-on financial literacy game to develop your money management skills. In the game, you'll experience handling money and completing everyday transactions for a mock business. You'll also be presented with real-life situations like paying taxes and utilities, buying a car, opening a bank account, or learning how to invest. If managing money feels like a daunting task, come to this session. Play the game and take control of your finances.

LUNCH at the Tuba City Flea Market

Noon - 1:30PM

1:45 - 2:15PM

INNOVATION CHALLENGE PITCHES

2:30 - 3:45PM

PANEL 2 : Local Food Infrastructure: Restoring Native Communities (Alicia Rojo Tsosie, Baya Meehan, Robert Nutlouis, and facilitator Deon Ben)

The local food industry has not provided sustenance in a way that has been beneficial to the Native people. High levels of malnourished related disease continue to impact indigenous people in their own homeland. It’s proven that the current system of commerce on the reservation does not provide food that contains the nutritional content that is required for a healthy diet. It’s a highly accepted concept that returning to our indigenous ways of nourishment would alleviate these health risks but how do we restore those lifeways in a modern society? How do we build a food system that includes retailers, farmers, ranchers, restaurants, and food vendors that will be beneficial in our communities?

 

WORKSHOP 5: The Shoe Game: Discovering the Right Financing for Your Business (Vanessa Roanhorse & Jessica Stago)

Today, there are more opportunities to finance a small business than any other time but where do you start? In this workshop you will learn about what lending products are out there and what’s the difference between products? Which organizations provide opportunities for native entrepreneurs? How do you finance a business on tribal land? In this workshop you will learn the basic criteria for: Traditional Lending Micro-lending CDFIs Incubators Accelerators Venture Capital Crowdfunding As a business owner you will need to know how to evaluate your business based on financing options available to you. The workshop will examine 3 real life scenarios to help you determine which questions to ask yourself and what questions you should be asking of the financing entity.

 

WORKSHOP 6: ShhHhh, What's Your Clan? Using the Concept of Clans to Identify Your Brand (Daniel Vandever)

This interactive marketing workshop is an introduction to developing your company’s brand by utilizing the traditional Navajo clan system. Through this process you will be able to identify a target audience or customer for your business as well as the various strategies for leveraging your brand to achieve your marketing and outreach goals.

 

WORKSHOP 7: Use Visual Storytelling to Sell Your Big Idea (Peter Durand)

A new product or service — no matter how affordable or effective — does not necessarily lead to systemic change nor enable a sustainable business model. Visual diagramming can help to identify weak links and potential optimization areas in the supply chain, distribution methods, funding streams, and behavioral shifts required to take a social innovation to scale. This process can help you think through what you need to do in order to get a business off the ground or create and new product. Most important, visual storytelling can explain your Big Idea to customers and investors!

 

WORKSHOP 8: Turn Your Ideas and Art Into 3D Computer Models (Noel Wilson)

A fun, hands (and minds) -on session to learn how to build any object you want in the 3D universe! We will use Fusion 360 (no prior experience necessary) to learn how to turn 2D shapes into 3D forms and then end the session with a 3D modeling Q&A to explore and answer any 3D questions no matter how simple.

4:00 - 4:30PM

INNOVATION CHALLENGE PITCHES

4:45 - 6:00PM

WORKSHOP 9: The Shoe Game: Discovering the Right Financing for Your Business (Vanessa Roanhorse & Jessica Stago)

Today, there are more opportunities to finance a small business than any other time but where do you start? In this workshop you will learn about what lending products are out there and what’s the difference between products? Which organizations provide opportunities for native entrepreneurs? How do you finance a business on tribal land? In this workshop you will learn the basic criteria for: Traditional Lending Micro-lending CDFIs Incubators Accelerators Venture Capital Crowdfunding As a business owner you will need to know how to evaluate your business based on financing options available to you. The workshop will examine 3 real life scenarios to help you determine which questions to ask yourself and what questions you should be asking of the financing entity.

 

WORKSHOP 10: Finding Your Voice: Getting Over the Fear of Self Promotion (Travis Tutt & Adrian Naakai'Dine'e)

Sometimes, the most difficult thing for people to do is talk about themselves. They don’t like to boast or brag about their work, but as a business owner, it is very important to communicate effectively with customers, supporters, and even competition. Often times, the person with the loudest voice gets heard, so it’s necessary to speak confidently and clearly. In this workshop, we will help you find your voice – literally and figuratively. We have two fun group activities planned that directly relate to business promotion and marketing strategy. We will push you out of your comfort zone – but, very gently – and, our team will be there to guide you toward self-promotion success!

 

WORKSHOP 11: The People's Economy: From Reactive to Proactive Solutions (Colleen Cooley & Michael Lerma)

This Workshop is designed to challenge participants to think of new ways to rebuild the Navajo economy that are sustainable and beneficial to all Navajo citizens. Our current economy is not working. We need to recognize and determine how to overcome the immense challenges of economic development that hinder the Navajo Nation. Participants will discuss feasible, short-term and long-term solutions to implement in our communities. This workshop will empower participants to effectively strategize and envision a local, community-driven economy.

 

WORKSHOP 12: Franchising 101: Is It for You? (David Lehr)

Many of us have heard of franchising and see (or shop at) franchises almost every day. ACE Hardware, Dollar General, and Subway are examples of franchises you can find in nearly every city or small town in the US. In this workshop we will examine franchising with an eye towards helping you understand whether becoming a franchise owner (or franchisee) would be a good next step for your career. Franchises allow you to become a business owner by building on top of an already established brand and business approach, taking away many of the challenges and uncertainties of starting a business by yourself. However, nothing comes free and there are both upsides and downsides to franchising. In this session we'll examine the basics of franchising, do a ‘Self-Assessment’ exercise to help identify your readiness for franchising, and discuss what it takes to become a franchisee.

 

WORKSHOP 13: The Basics of Graphic Design (Nadine Foik & Noel Wilson)

6:15 - 7:30PM

Closing Remarks and Traditional Hopi Dinner

6:30 - 6:45PM

Innovation Challenge Awards

7:00 - 7:30PM

Musical Performance by Sage Bond

 

Saturday, June 3

9:30 - 10:00AM

Welcome Address

10:00 - 1:00PM

MAPPING THE NAVAJO ENTREPRENEURIAL JOURNEY with Hester Street Collaborative & Catapult Design

In this three-hour deep dive, Hester Street Collaborative and Catapult Design will lead a series of team-based activities that will identify the barriers facing entrepreneurs on the Navajo Nation. Select Native-led organizations will contribute their case studies for overcoming entrepreneurial challenges so that participants can begin to generate potential solutions to the common barriers. This session is a chance to work with peers on collective impact. Help us shape and prioritize initiatives and ideas capable of spurring economic development on the Navajo Nation by enabling entrepreneurship and the growth of our small and Native-owned businesses.

 

1:00PM

 Closing and Light Lunch